Purpose of open house:
- Generate Free Buyer leads
- Generate Free Seller Leads
- Build a free seller database
- Practice engaging with buyers
- Help sell the home
Buyer lead gen to know
- Best way to generate FREE buyer leads
- Best way to have buyers see you and build face to face rapport
- Best way to have buyer tell you their situation and make a business connection
- Best way to practice RIGHT communication with the buyer
Seller lead gen/build seller database to know
- Doorknock is the best way to notify and invite neighbor owners and provide to do cma.
- Sellers like active agents, so make sure signs are visible and everything is done professionally.
- A lot of neighbors check out neighboring open houses first before they decide if they way to sell, so getting to know all the owners around can build a nurture database.
- 2 out of 5 neighbors that come in are interested in knowing their home value. Best way to build a nurture database and start building relationships.
当一个屋主看到Real Estate Agent, 说难听一点，就想看到蚂蚁一样，因为Real Estate Agent 跟蚂蚁一样多。
Open House 的时候如果有Neighbor 跑来看， 你可以问问他How long have you been in this neighborhood, how do you like the neighbor?
Where did you move from, do you have any plan to move on next 2 years? Have you done a apprasial recently? Would like to do a appraisal for free?
Open house process overview:
- Pre-open house prepare (OH preparation checklist)
- At open house engage (Use a script to build rapport and set up for business relationship)
- Post-open house reporting to LA or seller (LA stands for listing agent)
- Post-open house follow up/action plan with buyers and sellers
做Open House最重要的是要在做完后和屋主和买家Stay in touch and follow up, 最重要的是去和屋主Follow up.
Important Documents Overview:
- Open House buyer engage script
- Property info sheet
- Open House Preparation Checklist
- Forms: Agency disclosure/Sign in sheets/Binder
- Other listings in area find out if needed to help engage (90% of this bouse price is ideal)
- 6 Exclusive VIP Value Flyer
A. cma B. market C. offer win D. hand holding achieve your goal E. Experience F. free
Buyer walk in procedure
- Welcome and thank the buyers for coming
- Ask the visitor to please sign in
- Agency Disclosure: We are required by law to disclose our agency representation and this