- Basic agent operation to know – initial contact to buy process
- Basic communication with all people
- Basic lead generation to keep on getting customers
- Focus on real life deal making not knowledge
- Make money vs. know for reference
- Jump start include all you need, learn as new agent to get started
- 88 mistakes to learn what to do and what not to do
Part 3 – Lead Generation
1.Different ways lead gen
a COI circle of influence 朋友 亲戚
b Open House 做公展
如果你的同事有公展，你就去问能不能帮他一起做公展
新经纪每一周都要去做公展，每周六日都要去做。
c Co-worker listing ad
问你的同事能不能用他的房源来做广告，买家只看房源，不看经纪，你就是再有经验，你就算再多的客源，如果你登出来的房子是不吸引人的，那客户也觉得你没有任何的合作意义。相反，你如果没经验，但是买家喜欢你这个房子，他还是会打电话来和你联系。
d Ad post on portals
把广告发在每个论坛上。
2. COI
a What is COI
b Where find COI (material)
c why important
d what will stimulate them contact
e how start on social media
f how start by 1 on 1 => hot listing / refer friend
先找一个很好的房源，然后打电话给潜在客户说： 你好xxx，我是Jeremy, 我现在有一个很好的房源，我觉得你可能会有兴趣，你想要过来看一下么？
g how keep by constantly post resutls / activity
你要让你身边的亲戚朋友知道你是在做什么的
3. Leverage office resources
a open house (free leads / learn engage / mutual respect)
b co-worker listing blast ( by permission)
你在没有listing的前提之下，你可以去问几个有listing的同事，帮他们打广告，发朋友圈，让大家知道你有很多房源可以分享
c put ad on wechat / social media
4. How to answer inquiry / new agent
a whole team behind you – dilegent / responsible
b expert answer question / pro team (attorny, architect, inspector, insurance, expeditor, CPA etc)
Part 4 – Lead Servicing (Showing + Offers)
1 Deal Made – offer accepted – offer made – houses shown – lead generated
2 Results can be seen from how many unique # of buyers shown per week
3 offer making opportunities only come from showing, more heads shown = more results
4 Always engage and follow up to maximize the opportunity of showing
5 more showing => more opportunities => more offers => more accept
6 RE opportunites is earned not waited, focus on generate leads, and opportunities to service
7 Agent need to be willing to do, not push to attorney or others, we make most out of deal.