How To Write Incredible Product Description

Our target audience is impulse buyers and half of the average buyers, we need to present them with excitement and basic facts

Four goals:

#1: Capture the consumer’s attention and excite them about the product

You don’t need WoW product to create WoW factor.

#2 Provide essential details that a customer would care about

i.e. If you sell fighting glove, the weight of the glove is essential

#3 Address concerns the customer might have about your product

#4 Provide characteristics that set your product apart from others

Is durability better on your product than others

You should be thinking the question that consumer is already asking themselves, and answer them proactively. Because you don’t have a benefit of sale person.

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