Our target audience is impulse buyers and half of the average buyers, we need to present them with excitement and basic facts
#1: Capture the consumer’s attention and excite them about the product
You don’t need WoW product to create WoW factor.
#2 Provide essential details that a customer would care about
i.e. If you sell fighting glove, the weight of the glove is essential
#3 Address concerns the customer might have about your product
#4 Provide characteristics that set your product apart from others
Is durability better on your product than others
You should be thinking the question that consumer is already asking themselves, and answer them proactively. Because you don’t have a benefit of sale person.