Sell Like Crazy – Book Summary

Think like a Billionaire – If you want to become a billionaire, you need to think like a billionaire.

I have obsessively studied this unique group of high achievers. I’ve found they invest only in assets that provide a positive return.

Billionaires look at how they can take more off their plate and invest their time in activities that really move the needle.

A wildly successful business is a business where:

Customers chase you, and not the other way around.

Predictability and consistency generate new leads, clients, and revenue.

You only speak to highly-qualified prospects you can actually help.

You have an automated lead-generation system that delivers new customers on-demand with minimal human effort.

You focus on the highly leveraged activities that produce revenue.

Being busy is not the same as being productive. Our lives are full of distractions, and it’s hard to stay focused when your world consists of hundreds of tiny and millions of voices screaming for your attention.

As the founder of a business that you’re looking to scale, your focus needs to move from doing the everyday work to producing revenue for your business and steering the ship.

The money in business isn’t in your product or services, it’s in the selling of your product or services.

You are a marketer:

The fate of your business lies not just in having the best product or service but in your ability to market your products or services.

The market doesn’t pay you to have the best products or services. It rewards you for solving problems.

A transaction takes place in the mind of the consumers, the value of the solution you’re selling outweigh the price you’re asking.

In other words, you’ll be compensated on the basis of how you market and build value around your solution to the pain and desires of your customers. The bigger the problem you solve, the more you will be compensated.

You should be on intimately understand your market and your prospects’ deepest desires, pains, fears, hopes, and dreams. You need to know them better than any of your competitors, and then craft marketing messages that effectively communicate how you can solve this problem.

Revenue-Producing Activities

  • Writing sales copy
  • Coming up with offers & promotions
  • Creating sales funnels
  • Shooting videos
  • Doing webinars
  • Scheming & Plotting

If you have a marketing and sales machine that predictably brings in hordes of new customers every day like clockwork, owning a business can be phenomenal.

Solve the number one problem business owners face:” How do I get more customers – and therefore more revenue.”

As a business owner, selling should be your number one priority – and you must act accordingly. This means spending the bulk of your time on marketing, This means spending the bulk of your time on marketing and sales-related activities or as I call them, revenue-producing activities.

To be a truly effective entrepreneur, you must become your business’s number one expert at selling.

The number one rule in business is: sale trumps all.

You want to make your “why” so big, so that your “how” become easy.

The ability to write ads and marketing messages that sell is by far the most lethal money-making skill you could ever hope to acquire.

No matter what business you’re in, and no matter what you’re selling, your pursuit for wealth and success will always and forever be served by your ability to craft a killer sales pitch.

You can make great money selling one to one. But there’s a limit, as we know, there are only so many hours in a day, only so many calls you can make, only so many doors you can knock. and, if you limit yourself to one on one selling, you’ll never really make big money.

To truly make big money, you’ve got to use an automated selling system to get your sales message in front of huge numbers of people all the same time. 24 hours a day, 7 days a week, 365 days a year.

I look at my sales message as being my salesman soldier. I look at Google ads, Facebook ads, and Youtube as the delivery vehicles I use to deploy that salesman soldier and deliver my message automatically without me having to exert more effort and more time.

You can always hire people to deliver the work, set up the technology, do your company accounts and tax returns. But the guys who know how to craft a killer sales pitch that forced people to whip out their wallets and throw money at you will always be rare…incredibly valued, outrageously well paid… and sitting in the driver seat of their abundant future.

Good advertising is simply a sales pitch, or better put salesmanship multiplied.

If you can’t pay money to acquire a new customer, then you don’t have a business.

If you’re solely relying on free traffic, referrals, joints ventures, o other channels like these, then you don’t have a predictable and dependable way to grow your business.

Generating a return on investment from paid advertising is like a lever and having cash drop into your account. It’s predictable, repeatable, and scalable.

How to take customers from just looking to shut up and get my money.

To reach the 97% who aren’t ready to buy now (but could be very soon), you have to educate them. When a prospect isn’t informed or knowledgeable on the subject. They’re in a state of uncertainty and people don’t buy in the state. But the more they know, the more likely they are to buy.

If you are the one educating them, you’re also making sure that then they hit the buy now stage, they’ll be likely to buy from you, to do this, your message must be powerful, insightful, and education-based, and not simply a promotional piece about your company.

They start pursuing you or calling you to enquire about your products and services. It’s a game-changer, and it’s hands down the best way to attract business online.

The key is to install a system that:

  • Attract
  • Educate
  • Nurtures
  • Gets prospects to act.

Your system is doing the work in educating prospects, following them up, and delivering content that educates. And when they reach out to you, you’ll know they are predisposed, pre-qualified, ready, willing, and able to do business with you. They’re virtually 99% ready to buy.

Here’s what you need to do:

Educate your prospects so they know more about the process of solving their problem, and they’re empowered to make a better buying decision. (Do this using a high-value content offer, i.e. free reports, videos, cheat sheets, or other value-based materials.

Take your best sales pitch or frequently asked questions and turn them into assets that nurture prospects on autopilot. At the same time as giving them information, you’re also moving them up the pyramid.

9 questions to define your dream buyer

1 . Where does your dream buyer hang out and congregate?

2. Where does your dream buyer get their information?

3. What are their biggest frustrations and challenges?

4. What are their hopes, dreams, and desires?

5. What are their biggest fears?

6. What is their preferred form of communication?

7. What phrases, exact language, and vernacular do they use?

8. What does a day in your dream buyer/s like look like?

9. What makes them happy?

Value base Marketing:

Build on the simple premise of “Giving before asking”, value-based marketing is about offering value to your customers without asking for a sale in return.

Most people get this wrong and immediately try to sell to the 97%, but the fact is fast selling doesn’t work with cold traffic. These people have no idea who you are – it’s like asking someone to marry you on a first date!

Remember this rule:”The temperature of your marketing message must match the temperature of your traffic.”

Long-form copy will always beat short-form copy every single time.

You might still be saying:” but who reads all the text?”

The real buyers are the ones who read it. They are the ones who have all the burning questions, the one who are looking for answers. The people who aren’t going to read your copy aren’t going to buy in any case.

Headline essential #1: You need a headline that grabs them and practically forces them to read your materials.

Headline essential #2: Numbers

Headline essential #3: create irresistible intrigue

Headline essential #4: show them what’s in for the,

The Godfather Strategy:” make your prospects an offer they can’t refuse.”

An offer consists of two things:

1. What your prospects want when they respond to your marketing.

2. what they have to do to get it.

Only sell what people want to buy.

17 steps secret selling system

1 .Call out to your audience

2. demand their attention

3. Back up your big promise

4. Create irresistible intrigue

5. Shine a floodlight on the problem.

6. Provide the solution

7. Show your credentials

8. Detail the benefits.

9. Social Proof

10. make your godfather offer

11. Add bonuses

12. Stack the value

13. Reveal your price

14. Inject scarcity

15. Give a powerful guarantee

16. Call to action

17. Close with a P.S that includes a warning and a reminder.

A business should never rely on one single source of traffic for new business.

Assuming your goal is to scale your business, keep adding as many channels as possible stacking one on top of the other.

SEO, Google Ads, Facebook ads, YouTube Ads, Retargeting.

Marketing is much like dating. There are a series of steps and events that must take place in order for a relationship to develop and get more serious.

Most businesses are out there asking people to mary them on the first date, or even worse, at first sight…

The biggest profit opportunities online lie in the 97% of prospects who aren’t in buy now mode? They are the biggest market, and marketing to them can give you a huge advantage over your competitors. They might be right on the edge of buying but just need a little something more.

If you’re selling a service, the best way to close the sale is to have a free 30, 45, or 60 minute zero pressure, very helpful sales conversaction. This conversation can close 80% of better, depending on your own individual results.

Sell like doctors.

A prescription without a diagnosis is malpractice.

And this is the same in sales.

No one likes to be sold, but everyone likes to buy.

Everyone’s favourite person is themselves.

Automate and Multiply:

Email outperforms every other marketing channel.

And one of the biggest mistakes I see businesses make is not building an email list from day one.

According to the direct marketing association (DMA), for every 1 marketer spend on email, the average ROI is $44.

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